Technology had become already part of our lives many decades ago, and we aren’t going back. New devices, ways of communication and transportation have brought many benefits to our society. However, this modernization has not always been environmentally friendly.
Nowadays we have enormous problems with pollution and climate change, some of which are in some part irreversible but possible to stop or decelerate.
In this article, I will show you four ways how technology can help your business to be not only more sustainable but also more productive.
1. Cloud technology
Cloud technology or cloud computing is a method for delivering information on the internet through web-based tools or applications. The files are in cloud-based storage.
An example of cloud technology is Dropbox where photos, documents, videos, folders, etc. are saved on a cloud and can be shared with other people.
By adopting a tool like Dropbox, Google Drive or Box all your files will be safer stored on a remote database, which can be recalled every time you need (as long as you have access to an internet connection and your password).
Since every file has been digitalized, you can cut significantly the amount of paper used in your office.
The cloud offers you also the possibility to be up-to-date with every change, which has been done to the files. Therefore, it makes even possible to work simultaneously from different locations.
2. Advertising through internet
Every company has nowadays at least an internet page, and in sometimes companies also account on other social networks.
As of June 30, 2017, there are 2 billion monthly active users on Facebook. Youtube has 1.5 followed by WeChat with 889 million users (accordingly to sprout social).
As a business owner could imagine how many potential customers from all over the world can be appeal through a digital advertising campaign.
For example, by using Facebook Advertising you can boost your posts to let them reach more potential customers. In this way, you will able to address it to specific segments of people, and you will also not have to print anything (e.g., posters, flyers, etc.).
Save your money and the forests.
3. Digital Loyalty programs
Every business owner is aware of how difficult is to acquire new customers, so
Why do you not improve customers retention with a digital loyalty program?
A good loyalty program motivates your customers in your shop, cafe, restaurant, hotel.
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Nowadays there are modern solutions like Loopy Loyalty where you can create your digital reward or stamp card. With this program you can also contact your customers when they are near to your business and invite them to come in. The digital loyalty cards are stored in the Apple Wallet (for iOS users) or Google Pay (for Android users).
Your customers with your own digital Loyalty Card and connected with you!
4. Paperless billing
As the term says, this billing method is paperless. The bills are sent over the Internet as a PDF or in other formats. By giving your clients digital receipts, you will not only lower your costs, but you will also act more sustainably. Paperless billing can be introduced with the integration of multiple systems.
For example, Square POS or Toast Tab.
If you are running a shop, bar or restaurant, this hardware will also save you up much time because they can have additional features. For example, they help you keep track of your storage and your profit.
The primary aim of this article was to show that technological innovation offers you four possibilities to go green with your business. These recommendations are not only for business owners or CEO which hope for a more sustainable way of doing business but also for those who want to keep up with our digital age.
