Grow your Coffee Shop with Push Notifications
Coffee shops and cafes have been signing up left and right with Loopy Loyalty.
The result? An increased client-base, a steady stream of repeat business, and working your coffee-making machines to the bone.
Much of this success is due to the more upfront benefits of Loopy Loyalty that don’t take much deep digging to understand. When you mix loyalty rewards with digital/paperless technology’s convenience, it’s bound to boost your revenue.
Still, what separates our platform from the pack is that we take it one step further. There’s more our technology can do for your coffee shop than doling out digital stamps.
Think about it like this:
Yes, you undoubtedly brew the best cup of coffee in town — and if that’s all you chose to sell, you’d probably still turn a reasonable profit. But why settle on “good” when your business can be extraordinarily lucrative? That’s why you diversify your product list with frappes, pastries, packaged beans, and potentially even breakfast entrees.
Through that diversification, you can concoct another specialty that brings in the masses — and it doesn’t have to be Pumpkin Spiced Lattes.
Much like your coffee shop, we want our partners to enjoy a well-rounded menu of benefits. We go beyond the digital stamp system to improve your relationship with your customers, with additional features like our digital push notifications.
Sign up to Loopy Loyalty, and you’ll have access to a beneficial touchpoint with your network of patrons. Our digital push notifications allow you to contact all your customers, a unique segment of them, or even one lucky individual.
Keep reading and learn to use our digital stamp card program’s push notifications for your coffee shop.
Here’s How to Send Our Push Notifications
There’s no leveraging our push notifications if you don’t know how to send them. So, let’s go through a quick tutorial on using them, depending on your segmented recipients.
Initially, let’s break down the process of sending push notifications to all of your customers:
- Browse to your Loopy Loyalty “Messages” page
- Select “All Customers”
- Write your copy in the “Message” field
- Select “Send Messages”
Now, here’s a step-by-step breakdown of how to send messages to a segment of your customers.
Finally, here’s a step-by-step breakdown of how to send messages to one of your customers:
- Visit your Loopy Loyalty “Customers Page”
- To view a specific Customer’s profile, select “Actions”
- At the top, click on “Send Messages”
- Write your copy in the “Message” field
- Select “Send Messages”
Before heading into the next section of this blog, here are a few other crucial tidbits about Loopy Loyalty’s push notifications:
- Push notifications appear on the receiving customer’s iPhone’s lock screen. While only iPhone users will receive push notifications, both Apple and Android users will be able to see the messages on digital stamp card in their mobile wallet.
- With Apple wallet, the messages appear on the back of their card.
- On Google Pay, your notifications appear at the bottom of your customers’ cards.
90 is the Magic Number of Characters
Try not to allow your notifications to exceed 90 characters. If they do, the message is cut off.
While longer messages can be viewed on the user’s card, writing shorter notifications leaves a more lasting impression.
How to Write Push Notifications for Your Coffee Shop
Use the examples — written below — as inspiration when writing push notifications for your coffee shop:
Coffee Shop:
All Customers:
- It’s Monday! Meaning we’re serving our authentic Peruvian blend for 15% off!
Segmented Customers:
- Don’t forget to redeem your stamps and enjoy a free medium of your preferred brew.
Individual Customers:
- Happy birthday, Larry! Stop on by and celebrate with a half-priced bag of arabica beans!
Café:
All Customers:
- Friendly reminder: we offer $5 breakfast specials every morning!
Segmented Customers:
- Buy one of our famous chocolate chip cookies and receive double the points.
Individual Customers:
- Hi Martha, come try our brand-new caramel frappe before it’s even on our menu!
Some Food (and Coffee) for Thought
Don’t feel hamstrung or limited by the suggestions made in the previous section. It’s only meant to give you a general idea of what you can write in your push notifications. There’s nothing hard and fast about the examples we’ve provided — meaning, you can explore various promotional ideas.
For instance, you could tell your customers about an open mic night or poetry readings with push notifications. And your rewards can be more elaborate than a free item — depending on what you’re willing to offer.
It isn’t always easy to learn the ropes of how to appropriately reward customers. Don’t sweat it — our support team has plenty of experience in your industry and is filled with valuable insights.
Something else worth considering is the frequency with which you contact customers. There’s something of a delicate balance to the number of times you want to utilize this touchpoint. Sending too many notifications will be viewed as intrusive. Whereas being too sparse won’t make any resounding impact with your clientele.
It’s Time for Your Coffee Shop to Leverage Loopy Loyalty’s Push Notifications
We couldn’t possibly be prouder of our digital stamp card system. It’s convenient for customers, lucrative for businesses, and environmentally responsible.
All the same, we want our clients to flourish in a manner that transcends stamps and rewards. Our digital push notifications allow you to grow your business and continue to thrive for generations to come.
