How to Create a Successful Loyalty Program for your Bubble Tea Business
By 2018, the Bubble Tea Market had already exploded to a worth of $1.89 billion. Many experts project that value to increase to nearly $3.5 billion by 2026.
Meaning, if you’re in the bubble or boba tea business, you’re on track to netting some serious profits. While it might be seen as a niche beverage, this drink possesses elements that appeal to the mainstream masses. It offers that deliciously familiar milk tea and sugar flavor and the creamy texture of tapioca. This adds an attractive cache that draws in customers.
Plus, the price is usually right for hesitant customers to at least give it a chance.
Thus, if you’ve opened a bubble tea shop, you have the makings of a business that can attract droves of foot traffic. However, there’s one caveat — it’s not a mere matter of “if you brew it, they will come.” Without effective marketing strategies and customer-friendly features, you’ll get drowned out by an increasingly saturated sphere.
Which brings us to Loopy Loyalty’s digital stamp solution. If you partner with us and implement our rewards program, you’ll give consumers the incentive to cultivate budding patronage for years to come.
There Are Plenty of Reasons to Implement a Digital Loyalty Program for Your Bubble Tea Shop.
We’re willing to guess that you’ve noticed a specific trend about your bubble tea business. Namely, a considerable percentage of your clientele consists of millennials. Studies suggest that this demographic of consumers is responsible for driving the demand for the delicious beverage in question.
What does that have to do with customer loyalty, precisely?
89% of millennials say that they’re likelier to buy from brands that provide rewards for their loyal customers.
Given the above information, bubble tea, millennials, and loyalty rewards are a potent and profitable blend.
Also, millennials and gen z (another big-time bubble tea-drinking demo) are increasingly attracted to mobile wallets — a primary feature of Loopy Loyalty. It’s the speed, convenience, and safety of this payment technology that’s attracting these age groups to Apple Wallet and Google Pay.
It’s then worth mentioning that both millennials and gen z prioritize the environment’s well-being. Such an outlook meshes well with Loopy Loyalty’s digital stamp cards that remove wasteful plastic and paper from the equation. Beyond that, your customers don’t have to worry about forgetting their cards.
While this all sounds hunky-dory, there is one obstacle we haven’t addressed that tends to hamper enrollment. The written forms most loyalty systems require frequently discourages people from signing up.
Loopy Loyalty doesn’t require the lengthy process of filling out forms. It only takes a few moments to enroll, making the whole thing seamless.
Creating a Digital Program Using Loopy Loyalty: A Step-by-Step Explanation
Bubble tea shops demand a lot from their owners.
You don’t have room in your schedule for an endless integration process when implementing a digital loyalty program. Luckily, incorporating Loopy Loyalty into your business can be completed in the time it takes to make a fresh brew.
Read below, as we break down the four necessary steps to get you started:
- Designing an Eye-Catching Digital Stamp
Creating your shop’s customized digital stamp — or loyalty card — is a mere matter of following these few simple prompts:
- Select the stamp card type:
- Ensure this fits your brand’s identity.
- Choose personalized text and images.
- Decide on a color that makes the stamp card “pop” to your clientele.
If you’re seeking some inspiration, here are a few examples of cafes and coffee shops to give you a helpful nudge. It’s not quite bubble tea, but you know your business well enough to connect the dots.
2. Enrolling Customers by Making Your Program Visible
Does a loyalty program exist if nobody can see it? It might as well not and will only function as a financial drain.
You must let people know about your digital stamps. Here are a few tips:
- Leave tent cards on your cash desk and counters.
- Share the QR code on your social media channels.
- Provided you have an email list, send a bulk email with your unique card URL
- This way, your customers can click to enroll and install your card into their mobile wallet.
3. Ensuring Your Customers Feel Engaged and Rewarded
The moment your customers install your digital card, you can send them targeted push notifications. This provides a crucial, personalized touchpoint/marketing channel to keep your bubble tea shop top-of-mind. You can send these messages at any time, giving you the chance to reach out when people are looking at their phones.
This feature is particularly useful when a customer has only visited your establishment once — but still signed up to the program. After a few months, you can entice them back to your shop with a special offer, such as a free snack with the purchase of a tea.
Furthermore, issuing stamps and rewards is a mere matter of a single scan with our Stamper app for iOS or Android.
4. Using Metrics to Get the Most Value from Your Digital Rewards
Your rewards and messages should be packing your shop with eager new customers. This growth in client-base can be leveraged by Loopy Loyalty because our program offers real-time insights and metrics.
Such data will inform you about trends and behaviors that help you strengthen your relationships with loyal customers. You can then build campaigns, create products/drinks, and offer specials based on those preferences.
If you want to extract the most value from our digital stamps, you must capitalize on these highly lucrative insights.
Need Some Ideas for Reward Customers?
It’s possible to reward your customers for the amount of money they spend or the number of purchases they’ve made. Here are some examples:
- Buy 9 beverages, and get 1 free.
- Get 1 stamp for every $5 spent — after spending $100, receive a free tumbler.
- Collect 5 stamps to get 50% off of a beverage.
Give Your Bubble Tea Customers More Incentive to Be Loyal
These days, you have to bring a little more to the table to encourage your customers’ loyalty.
Yes, your product might be delicious. But rewarding your customers outside of your bubble tea’s quality, and instead, with our loyalty program, will separate you from the bubble tea pack.
