Use Customer Data to Drive Revenue for Your Coffeeshop

Signing up with Loopy Loyalty means that — yes — you end up with an enticing rewards program that doles out digital stamps, much to the convenience of your patrons.

In and of itself, the nature of a paperless loyalty system stands on its own as an enticing tool to attract new business and encourage regulars to visit more often. But why not keep digging to offer you more value for your investment?

With the flood of reward program customers now entering your coffee shop daily, you’re now open to a previously unavailable opportunity.

Loopy Loyalty lets you handpick the data you want from loyal customers when they sign up for their digital stamp card.

Let’s examine these data insights a bit further — and explain how you can use this lucrative information to drive more visits and revenue.

Starting with a Broader Approach

When a customer signs up to the digital stamp program, they provide their contact information, offering a key touchpoint. Naturally, this pathway to direct communication can do wonders in driving repeat visits.

First, you can learn which customers are new, returning, or lapsed. Then, customize your approach depending on their unique relationship with your coffee shop.

For instance, first-time guests should receive emails from your establishment. Consider including a free espresso or Americano — or a discount on your house blend. You can offer exclusive perks for regulars and give them the treatment that your most frequent customers deserve.

Regarding lapsed customers, you can message them through our push notifications. Offer a discount or special to try and reignite your relationship.

Already, these data insights show a tremendous potential to do wonders for your coffee shop. Well, guess what? We’ve only scratched the surface — there’s more digging to do:

Adding the Personal Touch

One of the benefits we’re most proud of with the Loopy Loyalty platform is how specific and rich the insights can be. You can retrieve data about stamping histories — which means you can quickly learn your who are your most loyal patrons.

There’s a distinct advantage of knowing your regulars. It’s a universal key to success throughout the food and hospitality industry.

Also, while generic discounts are perfectly “okay,” taking it that extra step further and personalizing the special offer makes a world of difference. Personalized marketing is the lifeblood of any successful strategy in today’s landscape.

Sure, if you’re still getting to know your client base, it’s entirely appropriate to dole out mass, unspecific special offers. But, once you’re more comfortable, you can reward individual customers with what they love most.

Here’s some more food (or coffee) for thought: 70% of businesses using personalized campaigns reported increased response rates, while 67% reported increased sales.

Rewards in the Spur of the Moment

Loopy Loyalty’s data insights give you a chance to perform a little bit of theater in your coffee shop.

Yes, we’re being cheeky. But there’s nothing quite as performative (and useful) than when you reward your most loyal patrons in front of newer customers.

Emails and push notifications undoubtedly have their place — but you need to diversify your delivery of rewards and specials. There’s one immediate benefit: this is free advertising, catching the attention of everyone who happens to be visiting your establishment.

One method giving our clients success is rewarding new rewards-based customers, returning for their second visit. It’s a chance to surprise this person and show them they’ve made the right decision in signing up for your digital loyalty rewards program.

You always want to stay top-of-mind with your client-base. And this strategy is one way to make a lasting impression that’s remembered for a long time.

Speed Up Your Slowdowns

You’d be hard-pressed to find a coffee shop that’s packed with customers from open-to-close. This doesn’t mean you aren’t massively profitable — it just means there’s no such thing as perfect.

As a coffee shop, your early mornings are going to buzz with foot traffic. The same can likely be said for lunchtime. Maybe, your dinners are a bit slow, given that coffee shops aren’t really the place to be for a hearty, homecooked meal.

Fortunately, with our data insights, you can figure out which customers will be likely to visit your coffee shop during dinner hours. From there, you can send an email or push notification, offering a discount on their favorite meal.

Leverage the insights to their fullest, and your coffee shop will remain packed to the brim before you know it, no matter the hour.

Maximize Your Holiday Success

When people run around looking for gifts in the increasingly colder weather during the holiday season, there’s nothing better than a hot cup of coffee.

You’ll be incredibly busy, which might make it hard to keep your eyes on the prize. You’ll be so focused on serving the overwhelming number of customers in your coffee shop that you might not think of maximizing this profitable time of the year.

So, when your coffee shop is overrun with foot traffic and holiday cheer, remember to use Loopy Loyalty’s data to push your profits over the edge. Find out the customers who are spending most at your establishment and prioritize them in your marketing efforts.

You want these people in your shop during its busiest times, so it’s filled with big-time spenders. Offer them discounts and incentives, whether it be a 10% discount for the holiday season or priority service. They’ll make up for the lower price with the number of their purchases.

It’s Time to Use Insights to Your Advantage

It’s the dream of any business owner to read the minds of their client base. When you know what they want, life becomes exponentially easier. The efforts you put forth won’t be wasted motion, because you know, 100%, that you’re catering to your customers’ preferences.

Loopy Loyalty’s customer insights are the next best thing to mind reading. Take the time to investigate the numbers, and you’ll learn tons of crucial information about your customers. This allows you to improve your relationship with your clientele and drastically increase their spending.