What is the Best Small Business Loyalty Program Software in 2024
Customer retention is essential for small businesses seeking sustainable growth. A well-designed loyalty program incentivizes repeat purchases, fosters brand loyalty, and drives advocacy.
However, navigating the numerous customer loyalty program software options can take time and effort.
In this guide, we will explore the five best small business loyalty program software, highlighting their key features, strengths, limitations, and pricing plans.
Our primary objective is to provide you with the comprehensive insights necessary for making a quick decision that aligns precisely with your unique needs and objectives.
Ready to boost customer loyalty and drive business success?
Let’s begin!
Five Top Small Business Loyalty Program Software
Let’s start our in-depth exploration of the five leading small business loyalty software solutions.
1. Loopy Loyalty
Loopy Loyalty is an all-in-one customer loyalty software that simplifies the creation, management and distribution of digital stamp cards. It transforms your traditional rewards program into a sleek, modern experience that lives right in your customers’ Apple or Google Wallet.
Your customers can store and use these loyalty punch cards with their mobile wallets and seamlessly track their progress toward rewards with just a tap on their mobile devices.
You can enjoy all the benefits of mobile loyalty programs and send targeted messages and location-based alerts.
What’s best is that you can distribute your loyalty stamp cards online and offline, ensuring no customer gets left behind.
Gain valuable insights with advanced analytics, measuring your ROI and refining your strategy for maximum impact.
User rating
Loopy Loyalty scores 4.5 stars on Capterra, based on 52 reviews.
Key features
- Manage loyalty programs: Effortlessly establish and oversee your digital loyalty program, enabling customers to accumulate virtual stamps with each purchase.
- Digital punch card templates: Access a collection of customizable templates to prepare loyalty punch cards that blend seamlessly with your brand’s visual identity.
- Integration with mobile wallets: Integrate with well-known digital wallets, ensuring easy access to digital punch cards on customers’ smartphones.
- Single and multi-rewards: Define rewards that best align with your program budget. Offer single or multiple rewards when customers reach the threshold.
- Locations: Add your business locations and send automated alerts to drive foot traffic and engage customers when they’re nearby.
- Terms and conditions: Communicate the regulations and guidelines governing your loyalty program, fostering smooth customer interactions.
- Lock-screen notifications: Send targeted messages directly to customers’ lock screens to increase the effectiveness of marketing efforts.
- Multichannel distribution: Interact with customers and share your cards across diverse channels, including SMS, emails, websites, and social media platforms.
- Stamper app: Swiftly scan virtual punch cards using the Stamper app, which is available for iOS and Android, streamlining the reward redemption process.
- Web stamper: Grant customers the flexibility to redeem rewards remotely through the online stamper tool, enhancing overall convenience and accessibility.
- Data collection: Acquire valuable insights and customer data to refine your loyalty program and optimize marketing strategies.
- ROI tracking: Gauge the success of your loyalty program through comprehensive ROI tracking, ensuring it yields tangible benefits for your business.
Create successful loyalty programs, reward customers, track customer behavior, boost customer engagement and increase the loyal customers base.
Sign up for Loopy Loyalty now!
Integrations
Loopy Loyalty seamlessly connects with Zapier, granting you access to many applications to enhance and streamline your workflow.
Customer support
If you have inquiries regarding Loopy Loyalty, please connect with our customer service team through live chat or explore our extensive help center, which features explanations to address your questions.
Pros
- User-friendly rewards system for all skill levels
- NFC technology for effortless stamp collection
- Remote reward redemption
- Integration with Apple and Google Wallet
- Loyalty card templates
- Loyalty program performance analysis
- Marketing automation
- 100% mobile experience
- POS-free operation
- Customer data collection
- Unlimited cards in all packages
Cons
- There is no free plan
- Limited native integrations
Pricing
Loopy Loyalty offers a 15-day free trial without requiring credit card information, allowing you the flexibility to terminate your account at any time.
Choose from our three premium subscription plans:
- Starter Plan: Incorporating one card design, one location, and three sub-users, priced at $25 per month or $250 for an annual upfront payment.
- Growth Plan: Encompassing three card designs, three locations, ten sub-users, and the ability to customize digital punch cards, available at $69 per month or $690 for an annual upfront payment.
- Ultimate Plan: Featuring 10 card designs, 10 locations, 50 sub-users, customization of digital punch cards, unique customer enrollments, and data export functionality, priced at $95 per month or $950 for a yearly upfront payment.
All plans include unlimited:
- Digital loyalty cards
- Loyal customers
- Push messages
- Stamps
- Loyalty rewards
- Transactions
Setup only takes a minute. Get started today!
2. PassKit customer loyalty programs
PassKit is a mobile wallet service provider for enhancing customer loyalty, seamlessly integrating the digital transformation benefits into your business model.
By leveraging PassKit, you can transition from traditional loyalty cards to digital passes compatible with Apple and Google Wallets — platforms that consumers embrace and trust.
These digital passes include digital membership cards, loyalty program cards, coupons, e-gift cards, boarding passes, and digital tickets.
Customers find storing these passes in their mobile wallets convenient, allowing them to effortlessly accumulate loyalty points and redeem rewards when interacting with your business.
What distinguishes PassKit is its user-friendly design. Eliminating the need for custom app development, coding expertise, or design skills, PassKit is accessible even to beginners, enabling the swift development of small business loyalty programs.
User rating
PassKit scores 4.6 stars on Facebook
Key features
- Multi-industry coverage: PassKit serves various sectors, including retail, hospitality, travel, and more, allowing businesses to tailor loyalty programs to their needs.
- Mobile wallet APIs and SDKs: Integrate loyalty programs with Apple and Google Wallet, enabling customers to store and access their loyalty cards and rewards on mobile devices.
- Pass designer: Use PassKit’s drag-and-drop interface and design templates aligned with Google and Apple guidelines to create visually appealing loyalty cards, coupons, and mobile wallet passes.
- Loyalty program management: PassKit provides a centralized platform for setting up loyalty programs, defining rules, tracking customer activity, and managing member profiles.
- PassReader scanning app: Quickly verify customer rewards and track redemption activity using iOS and Android apps, ensuring a seamless experience.
- Automated rewards: Set up rules and triggers for automatic customer rewards to enhance engagement and encourage repeat purchases.
- Multichannel Distribution: Distribute loyalty cards through various channels, including email, SMS, social media, and websites, increasing program participation and engagement.
- Push notifications: Send targeted messages to customers via mobile devices, communicating updates, promotions, or personalized offers to keep them informed and engaged.
- Location-based alerts: Use geolocation technology to send targeted notifications to customers in specific locations, increasing foot traffic and driving in-store visits.
- Real-time analytics and reporting: Access loyalty program data on customer engagement, redemption rates, and program performance for informed decision-making.
- Multi-language support: Create loyalty passes and cards in different languages to cater to a diverse customer base, enhancing satisfaction with a personalized experience.
Integrations
In addition to its seamless connection with Apple and Google Wallets, PassKit effortlessly integrates with your POS and CRM systems. Leveraging Zapier, you gain access to a wide array of options, including but not limited to Salesforce, Zoho CRM, Marketo, Mailchimp, WooCommerce, ActiveCampaign, and Emarsys.
Customer support
Feel free to connect with the support team through live chat or explore the comprehensive help center for assistance.
Pros
- Real-time dynamic passes
- Compatibility with mobile wallets
- Support for multiple languages
- Comprehensive management of loyalty programs
- Automated rewards and trigger capabilities
- Distribution across various channels
- Real-time analytics and reporting
- Extensive integrations
- Scalability and adaptability
- Exceptional customer support
Cons
- It doesn’t provide free plan
Pricing
PassKit offers a 45-day trial period to explore all its features. Once the trial concludes, you can sign up for a pay-as-you-grow model, with discounts corresponding to increased usage.
The pricing starts at $39 per month.
3. Kangaroo Rewards
Image source: PAT Research
Kangaroo Rewards stands out as a white-label loyalty program designed specifically for businesses in the retail and service sectors. Its primary purpose is to assist these businesses in setting and managing branded rewards programs that encourage customer engagement and boost sales.
Within the Kangaroo program, you can tailor your loyalty initiatives, granting points or rewards for diverse actions such as purchases, referrals, and reviews. Members can then accumulate and redeem these rewards, unlocking discounts, gifts, or exclusive offers.
The platform provides robust marketing tools, enabling you to launch targeted campaigns and deliver personalized offers to your customers.
Kangaroo Rewards seamlessly integrates with various e-commerce platforms, adding to its appeal for businesses seeking an accessible and versatile loyalty program solution.
User rating
Kangaroo Rewards scores 4.6 stars on Capterra based on 76 reviews.
Key features
- Loyalty tablet app for businesses
- Mobile app for customers
- Customizable loyalty programs
- Custom branding with business colors, logo, graphics, and images
- Tier rewards, partner rewards, and referral programs
- Email and SMS marketing
- Automated marketing tools
- Customer relationship management
- Omnichannel solutions for referrals and customer engagement
Integrations
Kangaroo Rewards integrates with Shopify, Mailchimp, Klaviyo, Constant Contact, and more.
Customer support
Kangaroo Rewards offers support through live chat, email and help center on the official website.
Pros
- Engaging and interactive features
- Strong focus on customer engagement
- Effective for driving repeat purchases and referrals
Cons
- It can be complex to set up and use
- Occasional issues with customer support
- Lack of features for customer engagement
Pricing
Kangaroo Rewards offers four premium plans, each with different features. The higher the plan, the more features it provides.
- Loyalty Essentials — $59 per month
- Engagement Package — $99 per month
- Ultimate Package — $199 per month
- Ultimate Plus — $299 per month
4. Smile.io
Image source: Influencer Marketing Hub
Smile.io offers a cloud-based solution for customer rewards, specializing in creating and managing points-based, referral, and VIP loyalty programs tailored for online retailers.
Businesses using Smile.io have the flexibility to design their unique loyalty programs, selecting from a range of reward types such as points, badges, or VIP tiers.
Additionally, they can customize earning rules tied to various customer actions, including purchases, reviews, referrals, and social media engagement.
Customers seamlessly enroll in the program, initiating the accumulation of rewards for their preferred actions. Tracking their progress and benefits becomes available through a dedicated portal or mobile app.
Smile.io’s toolkit empowers businesses to automate emails and notifications, launch campaigns, and gain insights into customer activities and program results.
User rating
Smile.io scores 4.7 stars on Capterra based on 22 reviews.
Key features
- Points and tiers
- Mobile-first design
- Custom branding (colors, icons, and text descriptions)
- Gamification elements
- Referral program
- VIP program
- Custom rewards
- Social sharing incentives
- Email marketing automation
- API for custom integrations
- Translations into French, Spanish, German, Portuguese, or Chinese
Integrations
Smile.io integrates with Shopify, Shopify Plus, Wix, BigCommerce, Klaviyo, MailChimp, and more.
Customer support
Smile.io provides a demo, learning center and help documentation on its official website.
Pros
- Robust feature set
- Highly customizable
- Integrates with various eCommerce platforms and marketing tools
Cons
- It can be expensive for small businesses
- Complex setup and configuration
Pricing
Smile’s pricing depends on your preferred platform. You can choose between Shopify, BigCommerce and Wix:
- Starter Plan — $49 per month for 500 orders
- Growth — $199 per month for 2,500 orders
- Plus — $999 per month for 7,500 orders
You need to pay an additional fee per 100 orders if you exceed the chosen plan’s limits.
5. Marsello
Image source: Ecwid
Marsello presents a versatile loyalty platform tailored for retailers, seamlessly integrating with point-of-sale (POS) systems and e-commerce applications.
This integration facilitates tracking customer behavior across all channels, offering insights into purchases, preferences, and overall engagement.
The platform features a range of capabilities, including omnichannel rewards, tiered customer loyalty programs, automation tools, and comprehensive reporting.
Targeted at retailers in brick-and-mortar and e-commerce sectors, Marsello aims to assist businesses in nurturing, retaining, and expanding their loyal customer base.
The focus is on providing personalized, streamlined shopping experiences that transcend physical and digital boundaries.
Marsello supports agencies by offering tools and integrations to actively contribute to the omnichannel marketing success of the retailers they collaborate with.
User rating
Marcello scores 4.4 stars on Capterra based on 98 reviews.
Key features
- Basic loyalty program
- Integration with POS and e-commerce platforms
- Omnichannel capabilities
- Customer segmentation
- Tailored marketing campaigns
- Loyalty program emails
- Mailchimp integration
- Marketing lists for merchants
- Personalized rewards and experiences
- Clear and consistent branding
Integrations
Marsello offers many integrations with solutions like Shopify, Lightspeed Retail, Klaviyo, BigCommerce, and more.
Customer support
Marsello provides customer support through live chat and help center on the official website.
Pros
- All-in-one platform for marketing and loyalty
- Integrates with various eCommerce platforms and marketing tools
- Powerful customer data management capabilities
Cons
- Occasional issues with loyalty emails
- Slow customer support
- High learning curve
- More expensive than some other options
Pricing
Marsello provides a free trial and three paid plans:
- Essential — $125 per month
- Professional — $135 per month
- Plus — Custom pricing
How to choose small business loyalty program software
Let’s provide you with key criteria to navigate the selection process and help you choose loyalty program software that aligns with your business goals and customer expectations.
- Types of rewards: Does the software offer points, tiers, gamification elements, or other options that align with your business goals and customer preferences?
- Campaign management: Can you create and manage loyalty campaigns with targeted offers and promotions?
- Reporting and analytics: Does the software provide detailed insights into your program’s performance and customer behaviors?
- Integrations: Does the software integrate with your existing point-of-sale system, eCommerce platform, and marketing tools?
- Data security: Does the software use industry-standard security protocols to protect customer data?
- Compliance: Does the software comply with relevant data privacy regulations?
- Intuitive interface: Is the software easy to set up and use, even for non-technical users?
- Mobile access: Does the software offer a mobile app for managing your program and interacting with customers?
- Pricing model: Does the software offer a pricing plan that fits your budget and business size?
- Scalability: Can the software grow with your business needs?
- Availability: Does the software offer responsive and reliable customer support?
- Support channels: How can you reach customer support (email, phone, live chat)?
- User reviews: What do other businesses say about the software’s usability, features, and customer support?
- Industry recognition: Has the software received any awards or recognition from industry experts?
Thoroughly evaluating these criteria ensures you make an informed decision when selecting small business loyalty program software.
We have done this analysis instead of you to save you time and effort and are ready to present the best solution for small business loyalty program software.
The best small business loyalty program software: Our verdict
Build your own mobile loyalty rewards program
After an in-depth exploration of various small business loyalty program software, our verdict points to Loopy Loyalty as the best-in-class solution. Loopy Loyalty delivers smart, simple solutions that resonate with your customers and bottom line.
Ditch the coding complexities and clunky integrations. Loopy seamlessly blends with Apple and Google Wallets your customers already use and love.
Loopy Loyalty isn’t about one-size-fits-all. It personalizes rewards, triggers timely offers, and automates campaigns, ensuring customers feel valued.
With Loopy Loyalty, data isn’t just numbers; it’s actionable insights. Track program performance, measure ROI, and refine your strategy for maximum impact.
Affordability and accessibility are at Loopy’s core. Its pricing plans are designed for your budget, allowing even the smallest shops to reap the benefits of a rewarding loyalty program.
Don’t take our word for it.
