As a business owner I’m sure you’ve all heard of digital loyalty cards, but for those of you who haven’t, here’s a brief introduction.
Most of us are familiar with stamp cards, those small sheets of cardboard you collect stamps on at stores, restaurants, and services? Then eventually when you’ve earned enough stamps you cash them in for something like a free drink at your favourite cafe. It’s a great system and keeps your customer`s interested in coming back to your business.
But what if I told you that there was something even better? Here at Loopy Loyalty, we make stamp cards even easier. We work to provide digital versions of stamp cards for all of your business-related needs.
Why make the change to digital loyalty cards? We’ve gathered nine spectacular reasons.
One of the most important things you need for you to thrive as a business is to have loyal customers. But how do you build those connections? We’ve got you covered.
With traditional cards, you have no customer data — just a stack of full cards in your register and an unknown number in circulation. Loopy Loyalty can help you better understand your customers. We provide businesses with data that informs them with information on their customers. You can learn their names, find out their favourite drinks (very beneficial for restaurants and cafes), their emails, and lots more. So that you can form real bonds with your customers and further understand your demographic.
One of the features of our platform is the ability to contact your customers through push messages. You can target all customers, a segment of customers (e.g. customers with less than 3 stamps), or individual customers (e.g. message your top customers to inform them of exclusive perks).
This way, customers can be reminded of your brand, on their phone in the same place they receive messages from friends and loved ones. It is a very intimate and effective channel to give them a reason to visit you.
We live in a world where pollution is a real problem, trash is all around us and if we don’t take action our mistakes become irreversible. With digital cards, you are significantly reducing the amount of waste produced by disposable cardboard cards. It is far more sustainable to make stamp cards digital. Not only are you doing your business some good, but you’re also benefiting the world around you!
For you to understand my next reason as to why you should use our digital card services you need to put yourself in the place of a customer. Let’s say you’ve been visiting one of your favourite stores often, and because you’ve been doing it you’ve been rewarded with stamps. You’re 3 stamps away from getting a free shirt! The next time you visit you try to find your stamp card to receive another stamp but there’s a problem… your card has disappeared! Whether you lost it or if it was eaten by your furry friend, it’s gone. And irreplaceable, you’ve now got to start collecting your stamps all over again. Sounds unfair right? Well with Loopy Loyalty that’s not a problem. Since our cards are digital, they are accessed through your phone. This way, you’ll always have your loyalty card with you, and if you lose or replace your phone, the cards will automatically be replaced in your new device.
By choosing to use digital loyalty cards you’re making your customers’ lives easier. Having to keep a thick piece of cardboard in your wallet can be inconvenient. After all, we might not even have the space for it. But with loopy loyalty as long as you have your phone with you, you’re good to go!
Having digital smart cards is a great way to reduce fraud, it might sound silly but it’s been done before. Until about a year ago the UK restaurant chain Nando’s was dealing with a pretty tough situation due to their stamp cards. Basically, they had stamp cards where you could collect stamps and get free chicken. Sounds great right? You’d be wrong. One of the major flaws of physical stamps cards is that they can be easy to fake. The rewards were significant and were loved by customers and that led to a market for counterfeit stamps and pre-stamped cards on eBay and through student forums. You wouldn’t want that to happen to your business, would you? Loopy Loyalty services are secure, the only people that can give you stamps are you and there’s a full audit trail of who gave out stamps that includes the time and the GPS co-ordinates of the transaction.
With printed cards, once they have been printed, nothing can change. But what if you notice a typo, change your logo or need to make changes to the offer? Fortunately, our digital cards are easy to edit! Say you’d like to extend an expiry date or change your terms and conditions, you’d be able to do it in a flash through our web portal which will instantly update all of your customers’ cards. Much better than having to purchase a whole new stack of cards and get them into the hands of your customers!
Then there’s the cost. A stack of physical cards could cost you at around $20 for about 500 cards, but with loopy loyalty, you pay from just $15 monthly for an unlimited supply! Choosing to make your stamps digital also eliminates the cost of making your stamps which can range from $10–20 per unit.
We are Covid safe! With the pandemic, we should all be trying to stay in contactless as we can, and Loopy Loyalty makes that possible! There’s no need for manual stamping and having to handle other people’s cars when it’s all in your phone! You send stamps through a device and your customer receives it on theirs, no contact is needed!
