Restaurant Loyalty Cards: Keep Customers Coming Back
Now that you’re finally opening up again it’s critically important that you make it as easy and as exciting for your customer to return. And keep returning!
With a digital loyalty card, your business can keep diners engaged and returning regularly. You might even learn their names by heart. Most brands have a loyalty program in place, and not following suit might leave your restaurant at a disadvantage. Alternatively, a digital membership card could position your business ahead of the curve.
The Power of Loyalty Programs
Loyalty programs give your diners an excellent reason to return time and again. With attractive discounts, coupons, and packages, your customers are likely to stay committed as regulars, always anticipating the next big offer.
Nearly three-quarters of the world will access the internet exclusively from their smartphones by 2025. A digital loyalty program takes a “mobile-first strategy” in marketing, enabling your restaurant to connect with most of your best customers in the most effective way.
And digital loyalty cards could be the star of your online strategy.
Why Digital Loyalty Cards?
Conventionally, restaurant loyalty cards came in physical form (cardboard or printed plastics) but, as consumers are increasingly concerned about hygiene in the post-Covid world, there is a big shift towards contactless solutions.
Modern consumers are also becoming more environmentally conscious and are willing to avoid or boycott a business whose ideals clash with their own. Eco-sustainable digital loyalty cards will help your restaurant build a strong rapport with your diners without the negative connotations.
Additionally, there’s the topic of ROI. Physical restaurant loyalty cards include material, manufacturing, and distribution costs that you can instantly eliminate with contactless alternatives. And with digital loyalty cards, your diners will never be frustrated with losing their cards since the solutions link to their mobile phones.
Digital Wallet Cards: A Better Alternative
While dedicated loyalty card apps provide diners with unmatched accessibility, they come with some critical considerations. You’ll need to vet and hire a group of creative experts (i.e., software engineers and graphic designers) to oversee the app creation process. These collaborations may take months and thousands of dollars that may not fit nicely in a small or medium-sized business budget.
Additionally, there’s no certainty that diners will download or retain your proprietary apps on their mobiles despite your heavy investment. There are an estimated 80 applications installed on an average smartphone, and your diner would likely avoid adding another to the mix. If so, it means that your app marketing efforts would have been in vain.
That’s where a digital wallet loyalty card can make all the difference for your restaurant.
Unlike loyalty app solutions, digital wallet loyalty cards don’t require tedious downloads from the mobile store. Also, they do not hog precious hardware space on your customers’ devices.
The revolutionary alternative lives in your customer’s mobile wallet (that they already use), which is pre-installed on their smartphones. So with a few simple taps, your diners can enjoy their loyalty perks without delay, fuss, or annoyance.
Loopy Loyalty, Your Trusted Solution Provider
Loopy Loyalty’s team of specialists has developed the most intuitive and user-friendly solutions in creating your perfect restaurant loyalty card. Your digital loyalty cards will work with the most widely used and only native e-wallet applications: Apple Wallet and Google Pay.
We understand the technical challenges in building an app from scratch and the devastating consequences of printed solutions. That’s why we offer a sustainable option customized to your business needs.
Valuable Metrics
The current business world thrives with testable customer data. Loopy Loyalty’s digital wallet solution provides your restaurant with expert insights to optimize your loyalty programs based on customer behavior and preferences. You’ll have the technology to calculate your loyalty program’s ROI (return on investment) and identify your VIPs and retain them with a winning approach.
Personalization
Modern customers prioritize personalized services. Loopy Loyalty features a built-in communication tool that enables you to easily update your regulars and inform them of the latest deals
Essentially, with personalized communication, you can humanize your business and improve the success of your loyalty program.
There are two types of messages offered by the application. Targeted messages allow you to reach out to a target diner or group, while location-based messages are automatically delivered to a customer’s lockscreen when they enter a pre-defined location (i.e., restaurant premises).
The highly interactive system will help you maintain quality communication with your customers and make them feel valued for their support.
So Easy to Get Started
Loopy Loyalty will help you jump straight to creating restaurant loyalty cards that reward your most valuable customers without lengthy onboarding. There’s no app or POS to install or maintain. With our step-by-step approach, you can take your campaigns live in a couple of minutes. Check out the quick start guide here.
Ready to elevate your loyalty program? Try Loopy Loyalty for free. Setup only takes a few minutes, no credit card requirements, and you can cancel at any time. Let’s reward your diners with a gift that keeps giving so they keep coming back!
