Looking for new ways to kick start your loyalty program? Regardless of your business type, check out this list for the top ten ways to boost your membership numbers.
1. Make it easy for them to join
Face facts. The easier you make it for your customers to join your loyalty program, the more likely they are to do it. If you want to boost your numbers, consider streamlining the process and removing any unnecessary steps such as filling out lengthy forms or downloading an app. With Loopy Loyalty, all your clients need to do is save your card in Apple Wallet or Google Pay and they are ready to start earning stamps and rewards!
2. Give them something in return
Chances are your customers are on many mailing lists and are constantly being bombarded by brands vying for their business. If you want to stand out in this crowded space and make your customers want to join your loyalty program, make sure you are offering them something they want in return.
While the rewards in your loyalty program are likely to differ based on the type of business you run, some effective strategies are to offer ‘spend and save’ or visit-based rewards that encourage increased spending and repeat visits.
3. Go digital
Every day we are moving closer and closer towards a paperless society. The good news is, you can make this work for you and your business. Think about it…If your loyalty program relies on a paper card, your customers are far more likely to misplace it and fail to use it to collect and redeem points, basically removing the benefit of your program.
There are many ways to take your loyalty program digital. Mobile wallet-based programs like Loopy Loyalty make it easy for you and your customers.
4. Add a banner in your email marketing
Are you sending email communications to your customers? Make the most of this valuable database and add a permanent banner or link to all your email templates reminding your customers about your loyalty program. Without having to think about it, you will be reminding your customers to sign up with every email you send.
5. Combine it with promotions
Got a big sale or event coming up in your business? Why not capitalize on the extra traffic and interest from your customers and use the opportunity to kick start your loyalty program! By combining your existing promotions with your loyalty program, you can encourage sign-ups and spread the word about your new program. If you really want to drive sign-ups, why not offer an exclusive members-only offer to encourage new members on the day.
6. Brand it well
Think about the loyalty programs you have signed up for yourself. What is it about them that caught your attention? Sure, they probably offered some incentive to make it worth your while, but chances are, they also had great branding. In order to maximize the number of customers joining your program, you’ll need to get creative and inject an element of your brand. Loopy Loyalty allows you to fully customize your digital cards with your own logo, colors, images and even custom labels or another language.
7. Offer a joining bonus
A little extra incentive never hurt anybody. If you think your customers may need a little extra push to get them over the line, consider offering a special rewards bonus to encourage people to sign up. This could be as simple as double stamps for their first week, or an extra discount simply for signing up.
8. Link to it on your website
These days, your website is the digital shopfront for your business. Chances are, your website is getting a similar amount of traffic to your brick and mortar store, or maybe more! Capitalize on this traffic and promote your loyalty program on the homepage or a highly trafficked page on your site to keep your loyalty program in front of mind for your customers and drive signups.
9. Engage your social media channels
Like your website, your social media channels are a great way to reach your customers online. Whether your business is on Facebook, Instagram, Twitter or Snapchat, start posting about your loyalty program and use these channels to drive signups.
10. Remind customers verbally
It may seem simple, but one of the best ways to drive new signups for your loyalty program is by verbally reminding your customers. Make sure your staff are mentioning the program to your customers at all touch-points, but especially at the cash register, and start seeing those membership numbers soar!
